SS28 Environments & Design trend book

Spring Summer 2028 Environments & Design Trends

« A space is never neutral; it always carries a history, a memory, a projection. » – Tatiana Trouvé

In a world saturated with uncertainty, design offers forms of reassurance without compromising on wonder. First and foremost, it celebrates artisanal comfort: patinated materials, visible craftsmanship and references to the coastline or the garden bring life back to the heart of daily existence.

At the same time, a soft and functional minimalism streamlines the user experience and makes technology gentler, almost tactile. Bold colors and graphic patterns infuse interiors with a joyful energy.

Whether made from precious materials or repurposed fragments, the object asserts its singularity: a story, a human hand, and sometimes, an imperfection. Navigating between heritage and experimentation, it invents new uses and imaginaries.

The major seasonal perspectives

The season responds to an uncertain, overstimulated world by proposing design that reassures, reconnects, and inspires. Across the book, four key shifts emerge:

1. Comfort becomes desirable
   Interiors become protective, sensory, and emotionally restorative. Craft, softness, tactile finishes, and intimate spaces bring reassurance.
2. Nature becomes expressive
   The living world is no longer merely decorative. It becomes poetic, surreal, emotional, and sometimes radically colourful.
3. Optimism becomes active
   Design embraces play, imperfection, repair, repurposing, and joyful creativity as ways to reclaim agency in everyday life.
4. Luxury becomes more human and plural
   Value shifts towards craftsmanship, cultural narratives, material intelligence, and singular objects with visible character and history.

What this trend book offers

Environments & Design SS28 is a 360° creative forecasting tool for brands working across interiors, furniture, materials, hospitality, retail, lifestyle, and consumer goods.

It translates major sociocultural shifts into four actionable creative territories, each combining:

• cultural and artistic influences;
• exclusive colour directions and harmonies;
• interior and lifestyle inspiration;
• key design ideas;
• creative scenarios with curated products, materials and finishes;
• print and decoration directions;
• visual identity guidance;
• retail and experiential design opportunities;
• a sustainable-focus case study.

It is designed to help teams move from trend intelligence to concrete development decisions: product, colour, material, communication, packaging, and retail