Take a step forward with our trendbook SS25 Inspirations, Envisioning Future(s): decipher emerging trends and strong signals, aesthetics to adopt this season, and how to adapt them to your products, concepts, or communication.

The best way to counter the sinister effects of overproduction is to adopt a more frugal outlook. But this attitude provokes a natural reaction: our fundamental needs for inspiration and dreams escape and re-emerge, hedonism and human expressivity manifest themselves in their most creative and
emotional aspects.

The slowdown that follows necessitates work to awaken our
senses: reassurance and desire through pleasing textures, intensity and warmth through colors, softness thanks to a lightness that provides a sense of wellbeing.

Origins, know-how and cultural influences are brought to life through inventive and singular interpretations, and we rely on technological ingenuity to accelerate the preservation of life.

This season, our reflection is built around 4 themes:

  • Satisfying
  • Regeneration
  • Emotional heritage
  • Radiant

Resulting from a creative and community reflection within the agency, the SS25 Inspirations Envisioning Future(s) trendbook is a tool that brings together multiple and international viewpoints, stemming from our diversity, and offering a 360° vision of the market.

The book synthesizes the creative ideas and concepts that are relevant for the season and provides the keys to interpreting them. It serves as a solid foundation for anticipating and understanding aesthetic trends.

Its purpose is to decipher new production and consumption models by cross-referencing official and independent sources, weak or emerging signals. Coupled with the Colors trendbook, it allows for a deeper dive into constructed and reasoned aesthetics that can influence product creation, while also making connections with the “Colors” book’s design choices.

Discover an excerpt from the SS25 Inspirations, Envisioning Future(s) trendbook :