SS24 Women’s Fashion trend book

SS24 Women’s Fashion Trend Book: Femininity, just do it!

This season expresses a need to reconnect with essential ideas while cultivating sources of inspiration, surprise and creativity… the fundamentals of fashion.

We assertively, uninhibitedly highlight every facet of femininity – from the most glamorous to the easiest – while athleisure’s practicality and mobility gives meaning to garments and lets us reveal our uniqueness and identity.

A need for softness, sensitivity and tactile delicacy is accentuated by technical materials that follow the body’s lines or are draped for added comfort and sensuality. We use the traditions and heritages of skilled craftsmen from around the world to give the wardrobe value and richness.

The need for a return to fundamentals during this time of upheavals and ecological, social and economic questionings continues to connect us to nature and the preciousness of what it inspires and produces: we thus need to work essential pieces with simplicity and functionality.

Our SS24 Women’s Fashion trend book is the authoritative source of insight and information on the evolution of women’s fashions.

4 themes are developed inside the book: Metasensory, Cultural exchanges, Simple nature et Free seduction.

• Every 4 moods include:
• An exclusive color palette
• Key cultural and artistic influences
• Product development: exclusive silhouettes and key details
• Fabric and print samples, exclusive embellishments
• Directions for prints
• Directions for accessories and original designs
• Exclusives & vectorized products